‘Tell me what kind of food you eat, and I will tell you what kind of man you are.’- Jean Anthelme Brillat-Savarin

Every living thing needs food to survive, but for humans, food has a deeper and more significant meaning. What we eat communicates to others our beliefs, cultural and social backgrounds and experiences. Food defines a location, a culture, its people and a lifestyle. Food binds us to family and brings us together.

BUTT LIFE is a product of our Southern food culture. It commends a love of food, life and fun. It’s a celebration of the lifestyle surrounding Southern barbecuing, smoking and cooking that brings us together with family and friends to celebrate the very moment we are experiencing and the memories we are creating. BUTT LIFE celebrates the now and binds us together with others who share in our lifestyle.

Whether we are just in the backyard hanging out, prepping for a gathering, cooking for a competition or tailgating at our favorite sporting event, there is one universal truth: we are celebrating the moment and the food. There is no other place we would rather be.  If this is your truth, then you are BUTT LIFE.

Get your BUTT GEAR and wear it proud. When I see you and you see me, we have an immediate kinship. I know what makes you tic and it’s the same as me.